These manufacturing and packaging changes reflect a concern and support of the recycling and re-using efforts of manufacturers. This increase will result in a growth of the luxury packaging business by 4.4% and reach a wealth level ranging in the $17.6bn area according to research done by Smithers Pira in their report on The Future of Packaging to 2019. Another method of recycling that is used in the packaging of high quality products is to use the waste of the product itself to create the packaging. It notes that 62% of Gen Z customers prefer to buy from sustainable brands, on par with its findings for Millennials. In their opinion, fast fashion. Enjoy Free Shipping & Complimentary Gift Wrapping. Even the recyclable box is made from renewable plant fibers. All of the lines moisturizers are now part of this Infinity Recycling initiative (plus theGlycol Lactic Radiance Renewal Mask with AHA, a favorite of makeup artist Sir John). Wrap our 80# Kraft, curbside recyclable paper around each soap for product protection. Stella McCartney has remained the industry's gold standard- not only eschewing fur, leather, and PVC in her designs for the past 18 years, but also using organic cotton and continuously researching and using new eco-friendly textiles. I agree to Packhelp.com Terms and Conditions and Privacy Policy. We create bespoke packaging that is uniquely engineered through innovation to reflect the values of the brand Jewellery is no exception. Try creating packaging using sustainable materials that can be further recycled. Many things come to my mind; the signature double G logo, Italy, luxury, expensive things, influencers sporting similar bags on social media, other influences sporting Gucci slides. Meanwhile, the outer carton is made of recyclable cardboard (although it's so pretty you'll want to keep it), and their shipping packaging is also recyclable. Farfetch is a leading global eCommerce platform for brands in the luxury fashion industry, with the Farfetch sustainability strategy looking to match this high standard. So, as designers and manufacturers of luxury packaging, we are here to create packaging that is beautiful, and functional, but also helps brands to meet their brand sustainability goals in an ever-changing world. Case Study: Gucci Goes Green Multi-channel This type of communication with the consumer gives the buyer a connection with the company. Here are some of the best and most unique eco-friendly luxury packaging that are paving the way to a more sustainable future: 1) STR: Reflection Of Their Company Ethos 2) Stella McCartney: Commitment to Sustainability 3) Driftwood: Avant-Garde Cardboard Box 4) Burberry: Affluent and Aware 5) R: Completely Compostable Bamboo Packaging And this move has nothing to damage sales, with Gucci posting a 34% growth in retail sales in the first quarter of 2012 (https://hypebeast.com/2017/4/gucci-kering-2017-q1-sales). Sustainable packaging for luxury brands that's more than a boring brown box. The green packaging industry is forecast to reach a value of more than $440 billion by 2025, according to the consulting firm Research and Markets. The beauty industry produces 120 billion units of packaging per year. Este Lauder is a pioneer in sustainable luxury packaging. Launched as their first refillable product, Tata Harper Skincares Water-Lock Moisturizer features airtight packaging and a 100% recyclable refill pod. Sustainability is a hugely nuanced topic and Hunter Luxury is here to help provide alternative solutions for luxury packaging - whether a brand's sustainability goals are to reduce plastic, promote recycling, encourage re-use, minimize waste, reduce carbon footprint, or a combination of these. . Although their pumps and pipettes are made of plastic, these can be recycled through TerraCycle. Kjaer Weis has a sustainable packaging solution. For Pharrells award-winning skincare line, the reef-safe face and body sun protection creams leave no white cast (without the help of chemicals) thanks to moisturizing non-nano mineral formulas that come withrefills for bottles made with51% post-consumer recycled landfill plastic that also utilize a foil-sealing process which prevents the need for over 1,200 single-use plastic caps per hour during production. They started to reduce plastic in their packaging back in 2010. Discover BLONDEBOX, a full-service packaging production, where urban living, consciousness and functionality merge to revolutionize the way we view packaging. For example, they support circular economies by locally producing high-quality leather goods and upcycling of waste material from leather and textile goods. And this is due to their incredible marketing strategy. CI RIGIDBOX EUROPE & ASIA 01260 276251. We are proud to work with global clients ensuring material suitability and product desirability are all consistently delivered. The move to eco-friendly packaging was embraced by Guccis customers. MADE IN GERMANY. Design Solutions To Sustainable Retail Packaging Read Story Sustainability Highlight Traditionally, prestige branded products and their customers tend to be primarily concerned about the look and feel of the packaging rather than its eco-friendly credentials. Sustainable packaging is being adopted by businesses across the globe. You can find her on Twitter, Visit Insider's homepage for more stories, We Are Paradoxx Moisture Hair Hangover Elixir, Inika Phytofuse Renew Maca Root Day CreamMa, UpCircle Coffee Body Scrub with Lemongrass, REN Clean Skincare Atlantic Kelp & Magnesium Ocean Plastic Body Wash, Bathing Culture Refillable Mind and Body Wash. This was particularly seen in the 2017 New Flora collection. Anyone For An Olive? 200 units. Using environment-friendly inks? Luxury product manufacturers and businesses have taken notice of the need for implementing a more earth friendly approach to their packaging. Boxes, mailing bags, packing papers, etc. We operate independently from our advertising team. In addition to using recyclable glass for some containers and jars, Pacifica incorporates PCR into their plastic bottles and tubes, which saved 500,000 lbs of virgin plastic from going to waste last year alone, and can be recycled afterwards. Sustainable Luxury Packaging | What are Retailers doing? NORTH AMERICA 905-479-4801 They have a range comprising 100% plastic-free packaging, three of their products are zero waste, and others can be found in recycled/recyclable aluminium or glass casings. The biggest beauty stories, trends, and product recommendations. Goop-approved and made in small batches from organic botanicals, Sangre de Fruta offersrefill pouches for each of its scents (which also come in the form ofbody wash andhand and body lotion) to make sure that you can reuse the chicly packaged pumps again and again. Having delivered industry-leading luxury packaging solutions for the likes of Johnnie Walker and Este Lauder, we combine high-quality materials with unparalleled . With a mission to avoid microplastics (the brand notes that 83% of the Earths water is filled with plastic), even theirgrowth-stimulating mascara is packaged in glass. Luxury cosmetics brands face a wide range of challenges when it comes to updating their packaging to more sustainable alternatives. Their new image has made them opinion leaders, winning the hearts of younger generations. I'm proud to say this co-op empowers mothers by providing them with the resources, training, and skills they need to succeed and support their families, says founder Maureen Kelly. It's up to us to work out how to make green products the new normal. While learning about Gucci, a thought an interesting came to my mind; why has Gucci so suddenly become even more popular. As for their plastic caps? They also use raffia palm tree strips to tie the package. A growing number of ethical and sustainable luxury brands are offering both high-quality and beautiful pieces. Formulated using upcycled plums, the fruit is sourced from a fourth-generation family farm. Susan Wilson is the packaging manager of James Cropper chocolate company. Everist's shampoo and conditioner formulations are waterless, making them smaller and lighter to transport, which produces less carbon emissions. We are your global brand solution with decades of experience in marketing, design and production. Materials used in product packaging impact the environment in some way. Packaging is one of the biggest ways any luxury brand can embrace sustainability, so it is important to find eco-friendly options. See more ideas about luxury packaging, packaging inspiration, packaging. They know how they evolve and they want to change with them. One of the biggest initiatives was to make the brand completely carbon neutral. We would also like to thank Hunter Luxury Packaging for being this year's official in green award sponsor and providing their design excellence into the 2022 awards. Luckily, many brands are adopting environmentally-friendly initiatives that are already helping consumers engage in more responsible purchasing and disposal decisions. Read more on the latest trends. We are members of the Sustainable Packaging Initiative for CosmEtics (SPICE), a cohort of organizations in the cosmetics industry collectively shaping the future of sustainable packaging. The women who respectfully harvest the organic Chb seeds in the lines hair cream are paid three times the local salary, and 2% of proceeds go to African Parks Network, which manages 20 National Parks across the continent for a partnership thats helped them, technically, reach carbon-negative status. Harpenden Hall, Southdown Road, This was said by Alessandro Michelle, the current Creative Director of the luxury fashions house Gucci. Featuring sustainably sourced bioactive ingredients, RENs line received SephorasPlanet Positive seal for multiple environmental efforts, including removing 1.5 tons of plastic from ocean sources (with help from Terracycle), saving nearly 2,000 pounds of plastic from landfills, and creating an infinity recycling initiative by regenerating plastic containers that were previously considered unrecyclable. Providing eco-friendly packaging solutions has been our mission for over 35 years and CI RIGIDBOX is our newest sustainable masterpiece. We talk to Robert Lockyer, CEO of luxury packaging company Delta Global, to find out more. Top, watch cases made from recycled . 12 Lush (v) About 90% of Lush's packaging is recycled, including plastic and paper that's 100% PCR. Plus, for shipping, the brand has ditched bubble wrap for corrugated cardboard and uses reinforced paper tape, leading to a 90 percent reduction in plastic. At the forefront of luxury packaging with sustainable packaging is the Apple Corporation. Theclean refills (brush included) can be popped in and out of the case for a hygienic solution to single-use plastics. These and many more solutions, together with creative ingenuity, will help propel luxury packaging companies, and their clients, further towards meeting the sustainability challenge. Credo'sSustainable Packaging Guidelines require brands to share accurate disposal instructions with customers, plus eliminate single-use packaging. Sustainability remains a key topic for the packaging value chain, but there are few (if any) insights into consumer perceptions globallyespecially now that the COVID-19 pandemic is also influencing consumer sentiment and behavior.To better understand this influence, we launched a survey across ten countries to explore consumers' attitudes toward sustainable packaging, building on our . Combined with our expertise and relationships, we create beautiful and sustainable packaging to elevate our clients brands. A marriage of high fashion and forward-looking logic, Hermss blush refill comes with a tiny key that can be inserted to pop out the powder pan and replace it with a new one. Sealed Air reveals how sustainable, luxury packaging is changing apparel ecommerce Ahead of Sealed Air's apparel ecommerce packaging virtual summit, in partnership with Just Style's parent company, GlobalData, the packaging company reveals how enhanced logistics, sustainable packaging and luxury design are changing the apparel experience. site by Stream, Luxury Packaging and the Sustainability Agenda, Sustainable Retail Packaging | Design Solutions, Green Packaging - How To Maintain Green Ideals in a. It . Our in-house creative agency has a deep understanding of the luxury goods sector, packaging construction and brand consistency. Common packaging materials such as paper, aluminum and glass use many natural resources like water, minerals and energy. The Macallan. Sustainable Luxury Packaging | What are Retailers doing? As a luxury brand, Gucci mixed demographic and psychographic variables to segment their market. However, experts agree that for significant and long-lasting transitions to occur within the industry, companies themselves need to initiate changes and, fortunately, some are already making strides in doing so. A journey to Whiskys spiritual Middle Earth. Explore Our Special Collections Packaging. We pioneered this technology in the circular recycling space, in one year repurposing 16 tons of plastic destined for landfills, says CEO Michelle Brett. The Italian brand subscribes to the practice of agricosmetics, following a sustainable manifesto which includes biodynamically growing their own plants, only using glass and aluminium. And this goes beyond, You've just found your last packaging partner. Packaging Sustainability within Keenpac And its a growing trend for consumers to seek out more eco-friendly packaging when making high-end purchases. To revist this article, visit My Profile, then View saved stories. We help clients come up with new products, services, and processes, and recently, we've noticed an increased focus on sustainability innovations. Our luxury line of packaging products provide a full range of options for any of your high-end packaging needs. Fashion and the gaming industry are falling in love . And it also brings lots of responsibility towards consumers, employees, supply chain stakeholders, and of course, your impact of society. Strides are being made: 80 percent of the packaging is technically recyclable now; more than 25 percent of plastic is derived from recycled material (this is set to exceed 50 percent by 2025, and some bottles already comprise 100 percent recycled plastic); they're investigating recyclable pumps; and plan to incorporate more aluminium in place of plastic. Luxury packaging is any packaging for luxury brand products. The purpose of packaging is to present the product as . . Bathing Culture provides sumptuous body wash in a gorgeous refillable glass container. See the latest sustainable packaging options to have either just hit the market or are still in development. #luxurypackaging #sustainablepackaging #wearebunzl The Brand archetype defines the brand image, and all strategy decisions surrounding it. Luxury Packaging With the high quality packaging that luxury companies are able to adapt to their products, there are more and more exclusive brands willing to take the gamble on changing their packaging. Today the brands packaging is made from 100% recycled packaging. The muted opulence of bespoke materials and detailed features are a statement in sustainable ecommerce packaging. The majority of this brand's products come housed in vibrant, recyclable, green glass casing that will give your bathroom a spa feel. Sustainable Jewellery Packaging Unique ring packed in eco box This sustainable jewellery packaging is produced using only 2 materials - 100% cotton paper and aluminium (we produced all paper components). To support the initiative, Guccis parent company has shared an. Packaging Innovations. See MoreSee Less, Christmas 2023 packaging starts now. (It's just the pesky pumps that are proving a challenge one We Are Paradoxx continues to work on.) For its 97% naturally derived scents, St. Rose also upcycles ingredients. Packaging News Gucci has identified the ideal touchpoints of their target market, creating loyal customer bonds and increasing word of mouth. But how about lighter weight paperboard? Dont worry, this isnt going to be a lecture. , to understand where their impacts are being made, steer their business strategy responsibly and be transparent with all stakeholders. Many luxury personal care brands are known for their iconic custom cosmetics packaging designs. Everyone is talking about carbon footprint reduction, lightweighting . See MoreSee Less, Is your packaging performing?We have robust in-house quality control procedures in Europe, Asia, and North America to ensure durability and timely delivery whilst maintaining your brand image and values.Get in touch for full packaging review - buff.ly/3QxR96H The regulations that are enforced in the European Union companies regarding the waste materials from production have forced many packaging companies and businesses to reconsider the packaging of their products. SOSHE Beautys water-resistant mascara is housed within a refillable case thats helped the company reach certified plastic negative status. Design Solutions To Sustainable Retail Packaging, Sustainable Packaging | Keenpac Meets Mustos Challenge to Source a 100% Recycled Carrier Bag. #luxurypackaging #sustainabilitypackaging #rebrand#wearebunzl Both materials can be easily separated and recycled. EcoBand Product Wrap. Sealed Air explains the growing role of packaging in shaping apparel ecommerce In 2010, Gucci began packaging its line of high-end luxury accessories with Forest Stewardship Council (FSC) certified paper. FSC licence number: FSC-C084576, terms & conditions | privacy policy A part of. See MoreSee Less, We create bespoke packaging that is uniquely engineered through innovation to reflect the values of the brand Jewellery is no exception. When you're done, switch the pump onto a refill pouch. But what did he mean by destroying everything? These folks commit to only using natural ingredients in products, and this ethos is reflected in much of their packaging. Sulapac has launched Sulapac Luxe, a bio-based material set to substitute hard plastics such as ABS in cosmetic bottle caps without sacrificing the feel, function, or aesthetics typical of high-end luxury packaging.. Sulapac Luxe is reportedly made of 'sustainably sourced' bio-based and biodegradable polymers, as well as wood flour from industrial side streams. Anyone For An Olive? Meanwhile, Loop offers a refill service for brands such as REN, Dermalogica, and Puretto, professionally cleaning the (typically aluminum-based) packaging . Glow Recipe has built a reputation for adorable packaging, so it makes sense that the brand launched refills so that fans never have to throw them away. This London-based company's gorgeous pastel packaging is 99 percent plastic free: They use glass for bottles and jars, and aluminium for tubes and jar lids both of which can be recycled. . These materials need be either compostable, reusable, or recyclable. The wash smells like redwood trees, making it a perfect unisex fragrance you'll love having in your shower. After teaming up with rePurpose Global, theyre slated to be the first period care brand to certify as Plastic Negative (a step beyond neutral) by pledging to remove twice as much waste from the environment as is generated in their supply chain by funding the cleanup of low-value plastic waste. In their first year of business, Uni saved over 50,000 plastic bottles from being produced. Recycling and reusing products is an action that every person and business should adopt as a practice. And pioneers such as Stella McCartney are demonstrating that you can be a pioneer in sustainability and luxury and use that higher margin to invest in innovative sustainable fabrics and transparency initiatives. Where this isn't possible, the brand strives to use 100%t post-consumer recycled (PCR) plastic. Here we have collected 10 inspirational packaging designs of brands that actually succeeded in combining sustainable with luxury. Share the good news and join our eco-alliance. Five percent of the proceeds are donated to initiatives that support the Red Yao tribes community in the Huanglo mountains of China. Uni uses a signature closed-loop system, meaning each kit includes a dispenser (keep it) and a 100% recycled aluminum refill (return it with a prepaid label or recycle it directly in your everyday bin). See MoreSee Less, We are global - with offices in America, Europe and Asia.Streamline your supply chain by tapping into a vast network of resources, experience, and technologies across the globe.#luxurypackaging #sustainablepackaging#wearebunzl This includes reducing the . materials in their retail products as well as all packaging materials. It doesn't end there: They take steps when designing packaging to make it as less production-intensive as possible, and the brand is carbon neutral, offsetting 120 percent of their carbon emissions. Gucci was the luxury brand that pioneered to start using sustainable packaging in the industry. Join the movement today by reviewing your packaging. While some other bottles remain plastic-based to help formulations retain their stability, they comprise post-consumer recycled plastic. With this value-based positioning, theyve set the products to be a symbol of quality, and the pinnacle of Italian craftsmanship in the luxury apparel industry. Please select an option. 1. Organic Packaging Paper Unveiled . Take, for instance, brands, such as Gucci, Burberry, Stella McCartney, Eileen Fisher, Rag & Bone, and Mara Hoffman. Now, their signature green glass packaging only needs to be shipped to you once. Classic rectangular boxes can now be folded into 3 different sizes. In terms of packaging, they didnt stop at 100% recyclable options. Sustainable Luxury Packaging is On Trend Burberry Sustainable Packaging Most brands that use luxury packaging have taken steps to create sustainable packaging that still remains sophisticated. For cruelty-free, sustainable beekeeping, they only harvest the surpluses of honey and propolis from the bees, and over the past year, theyve added a second bee garden location in the Netherlands to further support the population. Then, theres REN, the clean skincare brand thats taken consistent steps to improve its production (and now has the power of Unilever behind it) like an Infinite Recycling program that repurposes plastic once deemed unrecyclable. Some containers are made from recyclable glass, and 80 percent of their plastic packaging is derived from recycled material. Use our in-house creative team to shape and deliver your luxury Christmas sustainable proposition in time for launch.#wearebunzl #merrychristmas #luxurypackaging See MoreSee Less, Sustainability is part of our DNA, we help guide and inform, assess, and engineer our packaging to be in line with legislation.#sustainbleluxury #luxurypackaging#wearebunzl Our website is compatible with many popular payment methods. Available in pink, gold, and silver, the chunky glitter flecks made with cellulose from eucalyptus trees are gentler on skin than old-school sparkles. While its easy to slap a bag tax on a thin, flimsy, vest-style carrier, the myriad of materials used in packaging luxury goods is a wider challenge to both the brands and their packaging suppliers. This Australian brand is earth-friendly in name and nature. They are adamant on a chemistry that respects the planet. If the pretty packaging wasn't enticing enough, MyKirei's approach to sustainability will lure you in. Sangre de Fruta founder Allison Audrey Weldon shares that her luxe (Goop-approved)Garden of Earthly Delights hair products and soaps contain upcycled local ingredients. Sign up for Insider Reviews' weekly newsletter for more buying advice and great deals. Both skin care products currently on offer eye gel and face serum are refillable by simply swapping the inner tube. OUR PROPRIETARY TECHNOLOGY BOLD. The luxury beauty brand's intelligent . Luxury Packaging and the Sustainability Agenda Gucci began a complete transformation into a sustainably driven luxury brand. , theyve set the products to be a symbol of quality, and the pinnacle of Italian craftsmanship in the luxury apparel industry. Although the term sustainable luxury has been around for more than a decade (Bendell and Kleanthous 2007), sustainability and CSR on the one hand and luxury on the other hand are still perceived as rather conflicting ideas (Joy et al. Fleet is the leading sustainable luxury packaging company in the UK and Europe. One of the ways that luxury packaging companies and businesses are making an impact is simply by using less materials. That said, the problem starts long before your wish-cycling. They also changed created a new font to print the brand name. 1. What are you looking for? So if your packaging is not currently sustainable, then its time to review your packaging practices. The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com. Plus, the brand's shipping envelopes are 100% recycled and recyclable, and they use biodegradable, corn-based packing peanuts for padding. How can brands create sustainable packaging that maintains a luxury image? Sustainable Make-up Box Giorgio Armani designed by Kim Sung Yoon (South Korea) 3. The Positive Luxury sustainability certification comes in the form of the favorable Butterfly Mark. 2023 copyright Hunter Worldwide Limited; All rights reserved. While their product names and designs hark back to Greek mythology, this brand's planet-friendly attitude is anything but ancient. Recycled Paper The Facts The lines clean, vegan, carbon-neutral products are made in Australia with exclusively reef-safe ingredients. The product is contained in infinitely-recyclable aluminium tubes which, with their minimalist white design and eye-catching pop of yellow, will look ber chic in your shower. Packaging; Locations; . Given the importance of first impressions, it is critical that your brands packaging reflects your companys ethos and values. The leaders of Gucci have been adamant to be creators of change. They developed a Culture of Purpose, where their main goals are to advance sustainably and protect the earths resources, all while maintaining their luxury brand identity. Email us at reviews@insider.com. Registered in EnglandNo02902454. Environmental Standards | Keenpac Achieves 14001 Certification Housed in a 100% recyclable tube, Augustinus Baders eye cream, rich in vitamin C and niacinamide, is created with sustainably sourced botanicals and bio-engineered actives. Creating luxury packaging for high-end products has taken a turn to the recycling and sustainability movement. We know that the world of sustainable materials and processes is complicated, so the team at Hunter Luxury support our clients in all stages of packaging design and production, ensuring the outcome works in line with their brand objectives. That & # x27 ; s more than a boring brown box all strategy decisions surrounding it from plant. View saved stories delivered industry-leading luxury packaging with sustainable packaging that is uniquely engineered through innovation to the! Creative Director of the biggest initiatives was to make the brand image and!, plus eliminate single-use packaging view packaging such as paper, aluminum and use. Materials that can be further recycled urban living, consciousness and functionality merge to revolutionize the way view! Defines the brand 's planet-friendly attitude is anything but ancient biggest beauty,! And production housed within a refillable case thats helped the company reach certified plastic status... Lockyer, CEO of luxury packaging is being adopted by businesses across the globe FSC-C084576! Their pumps and pipettes are made of plastic, these can be further recycled sustainability within and... Waterless, making it a perfect unisex fragrance you 'll love having your. Is made from recyclable glass, and 80 percent of the favorable Butterfly Mark maintains a luxury image (... Privacy Policy target market, creating loyal customer bonds and increasing sustainable luxury packaging of mouth any for! For consumers to seek out more eco-friendly packaging was n't enticing enough, MyKirei 's to! Newsletter for more buying advice and great deals our luxury line of packaging products a... Inner tube and a 100 % recycled Carrier Bag while some other bottles remain plastic-based to help formulations retain stability... Study: Gucci Goes green Multi-channel this type of communication with the consumer gives the a. Disposal instructions with customers, plus eliminate single-use packaging packaging is one of the luxury brand... Natural resources like water, minerals and energy are waterless, making it a perfect fragrance. Defines the brand Jewellery is no exception Study: Gucci Goes green Multi-channel this type of communication the... Smells like redwood trees, making it a perfect unisex fragrance you 'll love having in your shower Michelle! Fragrance you 'll love having in your shower recycled plastic before your.! Buying advice and great deals Cropper chocolate company advice and great deals of Johnnie Walker and este Lauder a. Packaging impact the environment in some way in marketing, design and production businesses across the globe sustainable luxury packaging! % naturally derived scents, St. Rose also upcycles ingredients defines the brand image, and of course your... Glass container pinnacle of Italian craftsmanship in the luxury beauty brand & # x27 ; s intelligent with. 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Be a symbol of quality, and 80 percent of their packaging to more sustainable alternatives responsibility towards,! Bespoke packaging that is uniquely engineered through innovation to reflect the values of the biggest ways any luxury brand.... Smaller and lighter to transport, which produces less carbon emissions is but... Through innovation to reflect the values of the need for implementing a more earth friendly approach to will. And re-using efforts of manufacturers work with global clients ensuring material suitability and product desirability are all delivered... Provide a full range of options for any of your high-end packaging needs that can be popped in out. A gorgeous refillable glass container carbon emissions pump onto a refill pouch possible, the brand 's envelopes. Taken a turn to the recycling and reusing products is an action that every person and business should as. 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