local + global team. What are they doing? By identifying repeating patterns of desire in the personas, we are able to define what is most important to each individual. Tell us about your brand and your big ideas. In your experience, how do these strategies play into your markets perceptions? Propelling people & brands forward through the power of brand strategy and design, towards a better, beautiful life. The Importance of Effective Packaging Design. The Packaging Design Brief Template You Need to Safeguard Project Success. In many cases, designers are not the consumers. We can harness the expertise of our Our clients range from Fortune 500 companies to innovative young startups. Consumers find a sizable chunk of your brand value within the experience. 1207 Dunlavy Street Houston, TX 77019. A consumer product can live in multiple retail establishments and positions within each retail environment. Human-centric design on the other hand, incorporates their emotional or psychological preferences as well. Outsmart the competition with best-in-class digital marketing services. In addition, its also more important than ever to consider packaging sustainability. One of the overarching goals of the CPG package testing process is to get both aim and subjective information about your product. A CPG packaging design firm provides valuable support and expertise to help clients navigate the complex and competitive world of packaging design. Bring your vision for a better world to life through your brand to connect with your audience. With a special focus on affirmations, we focus on giving users feedback that they have used a product successfully. We also have a team of experts that provide more specialized services in definition, technology roadmap creation, future concept creation, user research, usability testing, engineering verification, proof of concept prototyping, beta prototyping, intellectual property support, and more. Does your new packaging stand out on the shelf? Think Smart. For new consumer brands, which often compete in crowded competitive environments, it is absolutely essential to have a memorable identity. This article covers the key CPG package design testing methods to predictably determine shelf performance. A final but important consideration before the package design process is FDA requirements. As more consumers look for this type of transparency, packaging has to be firmly rooted in the value it provides it the consumer. Sustainable packaging remains a key aspect of a market-leading design. We are data-driven strategists with the creative chops to help your brand get noticed and the data analysis to know how to deploy our skills. Your branding, packaging, advertising, thought leadership, and digital presence will work seamlessly together to tell one beautiful story: yours. Single-Serve Packaging Design Strategies for CPG Brands. Protecting the environment: Sustainable packaging reduces the emission of harmful pollutants, such as greenhouse gases and toxic chemicals, that harm the environment and human health. OF THE CPG. The best creative food packaging design highlights your brand and helps stand out from the competition with these proven tips. Ethnographic research is a qualitative method where our researchers observe and interact with potential consumers in their real-life environment. PKG is a brand design and packaging agency specializing in CPG. Repeat purchases drive commerce in CPG stores, so you need to design for repeat purchases if you want to go along for this ride. We at TOP CPG Marketing Agency understand that in the consumer-packaged goods market, awareness and trial are the two main key drivers for better sales. In creating new CPG, we consider the need for digital development alongside traditional analog development. Packaging Design is the creation and development of the visual and structural design of packages for various consumer products. Look at your competitors. Trader Joes and Walmart have different points of purchase and ways to stand out, have you considered this? Prioritization of digital content helps reach your potential consumers faster than other marketing channels and elevate your brands reputation. More consumers check packaging for sustainable materials and more municipalities require them, just as more supply chains are being built to create sustainability packaging. Does it include secondary packaging, standalone packaging, or both? New to market companies leaning on the CPG brand owner tend to settle for good designs. The foundation of this success comes from insights into users, their needs, their aspirations, their challenges, how they work, how they live, how they play, and the interior and social architecture of their lives. In other instances, clients ask us to match them with the right creative agencies that can do their marketing. Single-Serve Packaging Design Strategies for CPG Brands. This helps ensure that the result is an expected success that meets the market demand. Our mission is to increase your revenues while reducing retailers risk when putting your product on the shelf. While packaging design is a crucial component of branding, it is just one aspect of a brands overall visual identity. Conserving resources: The use of sustainable packaging materials conserves natural resources such as water, energy, and raw materials. - This is a prerequisite for effective packaging design that catches customer attention. If consumers dont like some aspect of your layout, or theyre confused by your packaging, youll need to rework your design to appeal more to their sensibilities. Newer CPG increasingly blend the analog and digital worlds. Once we synthesize our research, we can create insights that will make their way into the product. They will continue to provide guidance throughout the design process and can be evaluated against competitive offerings to ensure the creation of unique products and services that successfully differentiate in the market. Welcome to a world of design and innovation, If this is not the case, then click the button below to start it. We also support custom packaging design and will help you find the right solution for your brand. We've worked with Kellogg's, Sara Lee, Hillshire Farm, Perdue, ConAgra, Saputo, Petsmart, Hostess and more. In other words, we are not just looking at the product, but the entire UX within the product and the market context. Our Work; Services. Research and create a list of potential designers: Look for designers with experience in the specific type of packaging you require and check their portfolios. We are a human-centered packaging design & development company. Check out more on Over the decades spent developing and evolving P/A, it has continuously progressed into a highly advanced design-thinking tool and framework that allows designers to create shared objective, pragmatic, and insightful approaches to everything from research, design, and engineering, to UX, branding, name development, mission and vision statements, user interaction, and more. Branding and visual design must look good. Repositioning a brand in its 30th year to help appeal to millennial parents and facilitate fundraising to ensure the safety of kids. In a head-to-head test of the old and new designs conducted by Designalytics, consumers vastly preferred the new packaging to the old onewith 72% indicating they'd prefer to purchase the updated version and only 28% sticking with the previous design. Produce packaging design that connects with customers on an emotional level; compelling them to pick up and buy. Structure your testing to focus on individual elements one at a time, such as your product packaging layout, color choice, copy, and so on. Our proof of concept method enables our team to share internal knowledge, explore emerging technologies on the product roadmap, and provide a tangible concept. For CPG we focus on UX, brand, and digital experiences that not only have a user-centric component, but a human-centered component as, The experience of CPG is a combination of the industrial design, UI, and branding into a compelling human-centered UX. We ensure your brands success by penetrating the key market channels and identifying your brands target audience. When we cant meet with consumers physically, we use current and emerging technology to gather and analyze data such as VR/AR, IoT tracking, and digital presence. This type of attention to detail defines our innovative approach. Focus on creating a strong, diverse portfolio that showcases your packaging design skills and showcases your understanding of consumer needs and trends. Ultimately, products informed by user research are safer, easier to learn, and simpler to use, and deliver benefits that are the highest value to users over a long period of time and lowest cost to suppliers. We consider everything from our clients priorities, to financial investment, to regulatory requirements, to market identification. Packaging design focuses on the design of the physical packaging for a product, including the shape, materials, and graphics used to create a package that effectively protects and sells the product. In many cases, we ask users to make a switch or behavior change. A memorable brand creates a foundation for products to differentiate themselves from the competition in the market, attract investors and partners, set guardrails for marketing, and charge based on the value the brand provides. Future concept development engages the dynamic environment of future technologies, global trends, changing markets, and user needs. Your agency partner has to know everything about your brand to design packaging or creative that, well, connects with your objective. You can then forecast (with a willingness to let it go in the future) your brand positioning or competitive difference in the CPG industry. As Nestl embarked on an ambitious three-year endeavor to develop paper capsules for its popular Nespresso platform, one of its biggest secret weapons came from within.. Book a time to discuss your project with our packaging design firm. Instead, we need long-term thinking, patience, and process to prevent shelf stagnation and encourage top of category performance. Get all your marketing collateral singing the same tune to increase brand . In turn, this created positive self images for the user, and a desire to use the item again and again, while recommending it. Logos also lead to strong brand recognition over time. Understanding at what point in the calendar your brand can have the most impact will help consumers see your brand as a partner in their lives. The primary goals of packaging design are to protect the product, attract attention on the shelves, and communicate key information to the consumer. It aims to reduce waste and conserve natural resources, while also protecting the environment and promoting a sustainable future. User-centric design employs an emotionally agnostic approach, focused primarily on the tangible, physiological ways users interact with a platform. CPG packaging is valuable for several reasons. Request quotes and compare pricing: Get a clear understanding of the cost and scope of each designers services. Lip Reveal Balm. In consumer packaging research, there are a few common options: The idea here is to leverage research methodologies in tandem to get a complete view of your markets perceptions. The SmashReport is a monthly newsletter for FMCG and CPG brands, helping them stand out in the competitive retail marketplace. User-centric design employs an emotionally agnostic approach, focused primarily on the tangible, physiological ways users interact with a platform. Like other forms of branding, marketing, and advertising, a CPG company there testing for performance requires the right setting. User experience (UX) defines a great consumer product or service. This type of attention to detail defines our innovative approach. Packaging Design encompasses a wide range of elements, including graphics, typography, imagery, and materials selection, to create a cohesive and eye-catching design that conveys information about the product, its use, and the company behind it. Creating a logo and color scheme, typography, and icon set is an important step in brand creation. The experience of CPG is a combination of the industrial design, UI, and branding into a compelling human-centered UX. We're experts in food packaging design and branding consumer packaged goods (cpgs), but we love working with restaurants, beverages, hospitality, health, wellness, beauty, and cannabis brands. Our go-to-market CPG strategies connect with your audience on a deeper level and help craft an identity for your products and services to make them feel less like a commodity and more like a meaningful experience. We routinely assist attorneys and agents with the technical muscle to support the patent applications of our clients. For example, if sustainability through recyclable packaging is part of your brand strategy, dont lean on the common recycle logo and sustainable look. What do they think of your brand? SmashBrand is a consumer packaged goods design agency that helps brands like you win on-shelf. This type of design can encompass the way a product is presented, to the way it feels when opening, to the sound it makes when a user is using it. Often this means seeing how consumers find, open, and use our designs in the real world, or in focus groups. Our designers serve as consumer advocates, examining all the elements of the UX including everything from user manuals to product graphics, the UI, and servicing issues. To be accurate a design works around clear specifications that can be used in manufacture to create a consistent UX. Following your understanding of the market, begin testing certain concepts individually or in small groups. As a full-service packaging design firm, we offer services in design research, design, industrial design, experience design, and digital design. Lucky you. As more consumers look for this type of transparency, packaging has to be firmly rooted in the value it provides it the consumer. For CPG we focus on UX, brand, and digital experiences that not only have a user-centric component, but a human-centered component as well. Internally, beta prototyping also helps our team create a more accurate estimate of how long it will take to complete a production model, and after that to manufacturing. In cases where a brand or collection of brands already have strong recognition in the marketplace, its important that the overall design is consistent with that brand or collection of brands. This type of collaboration usually starts from the beginning and includes understanding of the marketing and creative strategy from the beginning. Packaging Design Services For Beauty, Lifestyle and Fashion Brands LA. While its tempting to move through this phase quickly, the proof of concept is a stage where key materials, form, and function are often chosen. We consider all aspects of the product from its physical dimensions, and its technical limitations. Its not only important that the logo fits the design, but that the design fits the logo. User-centric design employs an emotionally agnostic approach, focused primarily on the tangible, physiological ways users interact with a platform. To perform a design must meet the basic needs of users, while solving pain points and creating a solution that is multiples better than existing solutions. Packaging is also usually the first interaction a consumer has with a product, and must not only signal what it is, but what the consumer wants, and why their choice delivers a comparative advantage to competition. With over 450 5-star reviews online, SmartSites is America #1 rated digital marketing agency. We're a full-service strategic branding and packaging design agency, here to help you succeed. We are not just design experts, packaging perfectionists, or free-trial slingers. What strategies are they employing that you arent? Written By The GRO Agency. Live Simply. Taking either path is essentially rolling the dice on your CPG brands performance. Having a strong, established brand supports or even drives the performance of your marketing initiatives and, ultimately, your sales. To be usable a design is instantly familiar to users. For new consumer brands, which often compete in crowded competitive environments, it is absolutely essential to have a memorable identity. Your portfolio is your greatest asset as a packaging designer, showcasing your skills, creativity, and style to potential clients and employers. To begin, plan out your research goals and determine a reasonable scope for each effort. By leveraging their expertise in packaging design, a Packaging Design Agency can help bring your product to life and drive sales and success. Our capabilities include packaging design, identity design, logo development, structure design, brand strategy, naming, marketing collateral, point-of-sale materials, and websites. Proper planning is a crucial part of getting an organizational buy-in, from your C-suite to your marketers to your designers. Packaging is a major brand marketing essential that triggers sales and ultimately reinforces brand awareness. Through our packaging design process, weve helped brands big and small become category leaders. We focus on storytelling to create engagement and increase traction. RKS has been chosen as one of a handful of key partners to help companies create Amazon-certified sustainable packaging. Returning to sustainability, from afar we think of natural imagery and calming tones but up close we may think of the environmental impact and societal change. 3 Min Read. Beta Prototyping is a quick and effective way of bringing a proof of concept to life and allows potential consumers to evaluate, test and share their feedback. Our team of CPG marketing experts builds strategic digital campaigns to generate demand and increase ROI. In addition to ethnography and observation, we use interviews, benchmarking, and competitive analyses, as well as evaluative research methods such as human factors evaluation, simulated use, and comparative testing. Often, it isnt the words alone that make a difference, its in conjunction with font styles and sizes that match the message intent. In particular, successful logos tell the user how they will receive value, while making the user feel good about themselves. If you are a new brand, then this is irrelevant, but even so, looking at the competitors brand identity and equity helps identify your brand differentiation. EMG supports your substrate selection, fabrication, engineering, and communications needs. If you don't, you should consider doing a strategy refresh. On average, it can take anywhere from a few weeks to several months to design a package, but this can vary greatly based on the specific requirements of the project. We're experts in food packaging design and branding consumer packaged goods (cpgs), but we love working with restaurants, beverages, hospitality, health, wellness, beauty, and cannabis brands. Cost savings: Implementing sustainable packaging strategies can result in cost savings by reducing waste, conserving resources, and improving efficiency. Design Womb's award-winning creative agency branding & food packaging design for food, beverage, cannabis, hospitality & consumer packaged goods (cpg). Testing provides a reduced risk for CPG brands that go beyond the store shelf. Mon-Fri: 6 am - 7 pm ETWeekends: 9 am - 6 pm ET. Creating a logo and color scheme, typography, and icon set is an important step in brand creation. Tell us about your brand and your big ideas. Our team has years of experience designing, executing, and transferring data from our ethnographies to award-winning designs. The consideration phase is a continuing conversation that brings consumers closer to a final purchasing decision. Book a time to discuss your project with our. Existing brands often want us to work directly with agencies on the creation and promotion of their new goods. The competitiveness of the consumer packaged goods industry creates an environment where only the best packaging designs continue to exist. The packaging design process typically involves collaboration between the firm and the client, with the aim of creating packaging that is functional, eye-catching, and cost-effective. Even though most companies are aware of this, we find the average CPG brand puts forth mediocre effort into their CPG packaging design strategy. Packaging is the face of your product. Using this deeper understanding and insight into consumers behavior and psychological patterns, RKS designs create long and lasting benefits to users over many years. But if this coffee product sits on the top shelf, the sales copy is essentially invisible to the consumer. Most packaging has to be both tamper resistant, and child-friendly. After designing a proof of concept and producing a prototype, we roadmap future features, and technologies. By following these steps, youll be well on your way to finding the perfect Packaging Designer to elevate your product and take it to the next level.. Stay current with industry trends. We consider everything from our clients priorities, to financial investment, to regulatory requirements, to market identification. These technologies are augmented reality SDKs, AI based facial tracking and body tracking/scanning, natural language processing with Amazon Lex, blockchain technologies including smart contracts, decentralized security and privacy frameworks, machine machine learning algorithms and deep learning with TensorFlow and sci-kit, video and image processing, on-device hardware integration, IoT and beacon technologies, and 3D imaging using OpenGL. Both aim and subjective information about your brand and structural design of packages various... Highlights your brand value within the product, but the entire UX within the experience of CPG is a in. Over time research is a crucial component of branding, packaging, advertising, a CPG company there testing performance... 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